Increasing productivity and cost savings by implementing informed technical solutions for MiShop.local
Informed Digital Decisions
Local search optimization services
Local search marketing is essential for a physical business. It enables a business to rank higher in the search results and
increases the likelihood that the searcher will contact them to do business.
The Challenge & Key Requirements
As the information was constantly updating and the employees were handling large amounts of data, they needed an internal interface to help them automate the entire process.
During the assessment stage, we found out that the team manually imported their clients’ data in Google My Business at a specific date and time.
The company-specific requirement was to reduce repetitive and lower-value work like logging into the system and manually insert data of their clients.
Develop the optimal technology solution that is suitable for the client’s needs – automation to manage large amounts of data.
Ensure the platform runs smoothly and complies with user-friendly interface best practices.
Ensure high-performance security, testing & deployment.
Key points & operations:
We did a complete assessment within the business and of the context the company was facing, as this step allowed us to rapidly move to the next phase – find the optimal technology solution that makes the information handling a tad easier and less consuming.
We detailed a tailor-made automated process including a software-defined infrastructure. This included the integration of a range of APIs available in Google My Business with the existing data management system of the client.
The solution was able to read, parse and translate files to Google My Business data entries.
Missing hardcoded elements – ensure a well-established quality control system that provided end customers the highest standards when using the application
Developing a bespoke solution allowed the client to import data within the platform, which automatically ran further through the process by publishing data in Google My Business. The company’s clients were able to connect with existing potential customers using the Google Post feature that allows them to create and share announcements, offers, new or popular items in stock, or event details directly with their customers.
Developed an automated interface aligned with the client requirements and business objectives:
“You’re either the one that creates the automation or you’re getting automated.”
Talk to us about how we can help you deliver on your product goals