Delivering a fully functional gift-giving MVP application within a month before Christmas
Technical Solutions
Informed Digital Decisions
The mobile gifting niche is continuously expanding and the players are upgrading the online shopping experience to be even more convenient to help consumers to gift with less effort.
PRSNT, the UK-based startup, launched their gifting 2.0 services, which enables people to purchase gifts for anyone in their contact list.
PRSNT works by highlighting a list of curated gifts from both local and international retailers and brands. To begin, a user simply chooses someone from their contact list, then browses through the different categories to find an appropriate gift. Finally, all of his gifts are delivered instantly and arrive digitally wrapped for the receiver to scratch away and reveal what’s inside.
PRSNT key partners: Amazon, Asos, Deliveroo, Uber, Costa, Starbucks, M&S, Sports Direct, The Body Shop.
The Context
The Challenge & Key Requirements
Achieving the project success and with client expectations alignment considering the given context: a huge breach between the existing product and the anticipated outcome
Assist the launch of PRSNT by Christmas 2020
Reverse-engineering the existing code to understand the current state of the product and match it with client’s requirements
Develop a well-established set of specifications that allowed to deliver the MVP app within 1 month and on budget
Our Objectives
Ensure clear and transparent communication with stakeholders during the entire process
Build an action plan that is flexible enough to meet and overcome unexpected situations.
Provide excellent project management skills to meet the client’s final goal and BEE CODED team efficiency and proficiency.
Key points & operations:
Set up the priority flow: Security – Performance – Optimisation, turning this process into a scalable ecosystem on a modular codebase.
Implement the Cleaning, Refactoring, and Modularity process to achieve high-quality and clean code.
Ensure secure and highly adaptable to varying data loads servers to host the app.
Preserve PRSNT s custom creative design & vision within the final result.
Core Team
Project Manager
Creative Thinkers
Highly-Performing Developers
The Results
A fully functioning PRSNT app within the deadline and budget estimate.
Exceptional process flow to meet the client’s requirements and expectations.
Exceptional process flow to meet the client’s requirements and expectations.
Sustainable Results in Numbers:
2500+
800+
£45,000+
8+
UI/UX+
£500,000
Total Effort:
1200+
8 Members
4 Months
3 Objectives
90+
Our internal outcomes:
Deliverables and technology stack
Delivering high proeficiency results required a high performing team and technology stack.

Key Learnings
“Our well-structured and clear approach made the PRST project 100% successful for both the client and our internal team.”
Scaling starts
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